We’ve been talking lately about how to boost your business marketing with Instagram. Unlike what lots of people still believe, Instagram is not only a fun app where one can post food, holiday and family pics.
Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are numerous people on the market who promise to grow your Instagram followers by the thousands, but beware. A lot of them use fake accounts created by bots to inflate your numbers.
These kind of followers have zero value. Actually, they are able to even be dangerous, wanting to steal your password or photos or infect you with a virus.
According to the data security company Imperva, these bad bots account for 28.9 % of bots on Instagram.
The ultimate way to build your Instagram followers is by being authentic to your brand and your audience.
Here are 3 tips to help you get real Instagram followers:
Tell a tale with Hashtags
It’s great to use your business name as a hashtag, nevertheless, you have to think beyond that.
In order to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You wish to start a conversation when you’re sharing posts for things like:
A good example of a brand who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to gather and share their chips, and to use the hashtag if they share photos of these meetups.
By using engaging, relevant hashtags, you will be discovered in Instagram searches and hopefully build-up followers on Instagram.
Instagram is all about photos, so many people think about the caption being an afterthought.
Don’t neglect the image caption! You will generate engagement and promote sharing through the use of descriptive words which will engage, inspire and entertain your followers.
Here are some ideas to help you build-up followers on Instagram with your posts:
Use questions in your caption. Write your question at the beginning of the post in order that people see it first.
Get personal with your post. Tell a story about yourself, or how your product helped or inspired another person.
Ask people to tag others. Asking people to tag three of their close friends or tagging someone they are grateful for brings other potential followers in to the equation.
A great example of a brand that does personal posts well may be the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate the user on the plight of animals all over the world.
Remember in terms of using Instagram posts to obtain followers, it’s about being authentic. Avoid questions atlanta divorce attorneys single post or tell an individual story that isn’t genuine.
One of the best ways to build your Instagram followers is to become familiar with your neighbours!
Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s going on near you by going to the search page and simply clicking the Places tab.
Type in the location to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment as well as an emoji and follow the individual if you like what you see. Hopefully, this is the start of an organic interaction.
For example, in the event that you offer life coaching services, you could type in your location accompanied by “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.
Similarly, assuming you have a physical location that folks have checked into on Instagram, touch upon those posters’ pictures to ensure they’re alert to your Instagram presence, and follow them.
These are among the best ways to build Instagram followers the proper way: no bots, no shortcuts, just old ways to engage with your audience and turn them into followers!
buy active Instagram followers Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works together with entrepreneurs who struggle with having the insufficient knowledge, skill and support had a need to create their online business presence.